How to win more customers and make higher profits
Both the challenge and the opportunity have never been greater in the travel industry than right now. A recent report from Deloitte highlighted how travel is one of the fastest growing economic sectors in 2018 and now accounts for over 10% of global GDP. This growth...
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Understanding market orientation and the importance of product/market fit
Market orientation is the basis of any good marketing strategy, as it removes any assumptions about your customers (and potential customers), the market itself, your competitors and anything else that might impact on ‘what to do next’. It’s the proverbial blank sheet...
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Guest post: Call intelligence helps agents add value to online sales
The travel market is not what it used to be. It has morphed over the years from being a high-street mainstay, to becoming increasingly independent by allowing customers to peruse travel offers online and even book from the comfort of their own home. Doesn't sound so...
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Is your travel business ready for GDPR?
The imminent arrival of the General Data Protection Regulation (GDPR) in May is certainly causing confusion and concern in most industries, and travel is no exception. Whilst many travel companies are struggling to seek clarification on the main issues covered by GDPR...
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Five ways to strengthen your sales performance
Let’s face it, sales are the lifeblood of any organisation. Without an effective sales team, it doesn’t matter how good your product is or how compelling your marketing, there simply wouldn’t be money coming into the business to keep it going. So how do you ensure...
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As featured in BBC.co.uk – The UK Ski Report
We are delighted to share that some of our research undertaken on the UK Ski Market this year has been featured on bbc.co.uk. BBC News published a news article on 30 November 2017, questioning whether the ski industry is on a slippery slope, as...
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CRM: What is their true value in travel businesses
When speaking with clients about implementing a new Customer Relationship Management system (CRM) into their travel business, the first question I'm usually asked is, what value they can expect to gain from the implementation? This normally means how much money they...
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Why there is no such thing in marketing as a millennial
Millennials are the largest single ‘demographic’ generation in western history. You could be forgiven for thinking if you could just figure out a strategy to sell your products or services to millennials, you’d be home and dry. But who are these mysterious beings and...
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Quote of the week
Change is often met by resistance. Mutterings of "But we've always done it this way" and "It works just fine" are very normal responses to the implementation of new systems and processes. It is human nature to resist change in favour of doing what is comfortable and...
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Exploring the Path to Purchase at Listex 2017
UPDATE: You can view the Path to Purchase presentation by clicking here. We're looking forward to being part of LISTEX 2017 when we present, The Path to Purchase, to the ski industry on Wednesday, 27 September 2017. LISTEX is an annual two-day snowsports trade event,...
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